February 28

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TikTok Facts You Need to Know in 2022

Social networks are giants in the information space, they influence the world around them, create trends and form public consciousness. They may seem like sources of second-rate content that doesn’t make sense and takes up free time. This pastime has the status of “digital fast food”. However, a large amount of Internet traffic passes through the platforms. If you approach the sites wisely, then short videos on Tik Tok will turn into the object of attention of a huge number of people, bringing in money.

TikTok Facts You Need to Know

TikTok is the fastest growing social network in the world and provides a very easy platform for posting and sharing content. The platform allows users to create short videos with music, filters, and some other features. Many bloggers and brands re-upload content created on TikTok to Instagram, YouTube and other social networks in order to increase traffic on their pages. However, in this case, TikTok came up with a solution – when exporting a video from a social network, a watermark remains on the video. This is a great way to increase the number of users on the site itself, but it spoils the visual if the video is reused. For this, a solution was invented in the form of an application https://qload.info/ that allows you to upload videos without watermarks.

Fact #1: Tik Tok is a Generation Z social network

Those who six months ago believed that only children were sitting on TikTok, today they can already observe an audience of completely different ages. By the way, they also said that about Instagram at one time. Accounts of stars, Instagram bloggers, brand pages appeared on the social network.

Young individuals born after the year 2000 are known as Generation Z. This generation is the first to be born in the digital age. They are visual and have a high rate of information perception. Reading is not their preferred method of communication; instead, they prefer video.

Fact #2: TikTok hits 1 billion users

The TikTok platform achieved 1 billion active users globally in 2021 (that is, users that logged into the network at least once each month). This shows that the short video application is progressing steadily. As an example: Instagram has reached the milestone of 2 billion users, despite the fact that it has been on the market for quite some time.

Fact #3: TikTok is the most downloaded app in 2021

TikTok has surpassed Instagram as the most downloaded app in 2021. 656 million people have downloaded the social network. Instagram came in second with 545 million downloads, while Facebook came in third with 416 million downloads. This pattern indicates that TikTok is not about to slow down anytime soon.

Fact #4: TikTok dominates

Platforms that develop quickly are usually a transitory trend, but TikTok is not one of them. The social network is actively extending its following by capturing new territories. Other sites, such as Instagram, YouTube, and even Twitter, are beginning to emulate TikTok and incorporate features for viewing vertical videos, confirming the trend’s endurance.

According to research, 64% of marketers plan to use more short videos in 2022. This content has proven to be effective as short videos drive high reach, are easy to digest, and engage the audience.

In turn, 67% of B2B marketers and 41% of B2C marketers say they will stop using disappearing content like Instagram Stories in 2022. It’s hard to create high-quality, compelling content, so some marketers have found it inappropriate for their business to create content that disappears after 24 hours, and have considered short videos as an alternative.

Fact #5: TikTok is the most expensive startup in the world

Bytedance, a private firm that was created in 2012, owns TikTok. It is now the startup with the biggest market capitalization of more than $75 billion, according to experts. Because of its high worth, TikTok is unlikely to be purchased by an American company very soon.

Fact #6: 34% of the TikTok audience actively posts content every day

Bytedance, a private firm that was created in 2012, owns TikTok. It is now the startup with the biggest market capitalization of more than $75 billion, according to experts. Because of its high worth, TikTok is unlikely to be purchased by an American company very soon.

TikTok gives users organic reach – even if no one follows you, your content can go viral and be seen by millions. The platform has pretty precise algorithms and shows people what they want to see.

Fact #7: There is no unnaturalness inherent in Instagram

When you scroll through TikTok, you get the impression that you’re in the company of regular people. Instagram users are not in favour of the app’s obsession with perfection. TikTok is more honest than Instagram’s greatest stars, who upload contrived photographs. 

At the same time, TikTok does not have a lot of toxicity — many of the comments are extremely positive. You can find films where teens with cancer share their stories and receive a lot of support in the comments, for example.

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